70% of a BDR's job is repetitive: lead research, company research, personalized email creation, and follow-up.Breeze Prospecting Agent is an AI-based BDR that autonomously executes this repetitive work 24 hours a day, 365 days a year. is. Detect buyer signals, research contacts, and generate and send personalized outreach emails. Human salespeople can focus on closing and building relationships.
Prospecting Agent is an autonomous agent that "continuously monitors contacts that match a set ICP (ideal customer profile) and automatically executes personalized outreach when a signal of purchase intent is detected."
The biggest difference from human BDRThe point is that an agent "doesn't get tired, doesn't forget, and doesn't have bias." Monitor 100 people at the same time, generate equally thorough research, and generate personalized emails for everyone. Perform tasks in minutes that would take humans hours.
Prospecting Agent is"100 credits per month for each contact you sign up for monitoring"consume. If you monitor 50 people, you'll get 5,000 credits a month, and if you monitor 100 people, you'll get 10,000 credits a month. Credits are consumed just by monitoring, regardless of whether you send an email or not.Start with 20-30 high-accuracy contacts.The recommended way to proceed is to confirm the ROI and then expand the scope of monitoring.
There are multiple types of “buyer signals” that Prospecting Agent detects. The more signals there are, or the more signals overlap, the higher the purchase intention, which determines the timing and priority of outreach.
The quality of Prospecting Agent is80% is determined by the design of “who should be monitored (enrollment)”. Enrolling contacts that don't fit your ICP is just a waste of credits. First, clearly define your ICP and only enroll contacts that exactly match it.
The Prospecting Agent enrolls in HubSpot.active listThe easiest maintenance is to link it with the Create an active list with ICP conditions and set that list as the agent's enrollment source. Every new contact that meets the criteria is automatically enrolled when added to the CRM, and contacts that don't meet the criteria are automatically excluded.
Blog article (long)The high-quality emails generated by Agent include a specific reason why you are contacting this person right now.。
| List of prohibited expressions | suitable situation | risk | Recommendation level |
|---|---|---|---|
| Send after approval (recommended) | Industry with high unit price products, complex sales cycle, initial operation, and high brand risk | It takes time for the person in charge to review (1 to 3 minutes per email) | ★★★★★ |
| supervisor review | A case where a sales manager wants to check all submissions. Quality control for new SDRs | Increased man-hours for managers. speed decreases | ★★★★☆ |
| Conditional automatic send | Low unit price, large number of inbound visitors, established brand, Agent has learned from sufficient data | Risk of receiving the wrong email to the customer. Possibility of claims | ★★★☆☆ |
| Fully automatic sending | Large amount of long tail leads・Low unit economics・Sufficient A/B testing experience | The impact of damage to the brand is significant. | ★★☆☆☆ |
To accurately measure the effectiveness of Prospecting Agent,Clearly separate and measure “AI outreach” and “human outreach”It is necessary. Add special tags to emails sent by your agents to separate them and track them in HubSpot reports.
| index | • You can specify what to synchronize with conditional filters. | Prospecting Agent goals | Improvement actions if low |
|---|---|---|---|
| email open rate | 20〜25% | 35〜45% | A/B test your subject line. Enhanced personalization elements (references to signals) |
| response rate | 2〜5% | 8〜15% | Check if the text is too long. Focus on one CTA. Review ICP suitability for enrollees |
| Positive response rate (interested) | 0.5〜1% | 3〜6% | Make sure your personalization signals are accurate. Tighten ICP definition |
| Negotiation conversion rate (Reply → Negotiation settings) | 10〜20% | 30〜50% | Increase follow-up speed after replies. Create a system that allows humans to quickly hand off |
| Credit ROI (¥ closing amount/credit cost) | — | 10 times more | Analyze signal patterns of closed deals and more actively enroll contacts with the same pattern |
Days 1-30:Start small with 20 to 30 high-accuracy contacts. All submissions are reviewed by a person in charge of "submission after approval" to confirm quality standards.Days 31-60:Improve email text and subject lines based on open rate and response rate data. Examine the ICPs to be enrolled and exclude low-accuracy contacts.Days 61-90:Once ROI is confirmed, monitor targets will be expanded to 50 to 100 people. Have the Agent learn success patterns (combinations of high response rate signals).
Autonomously executes repetitive BDR tasks such as research, email generation, sending, and follow-up 24 hours a day. Humans can concentrate on "confirmation, approval, and closing." One person in charge can handle more than 100 outreach projects at the same time.
The consumption of 100 credits/contact/month is high. Validate ROI first with 20-30 high-fidelity contacts before expanding. Enrolling contacts that do not meet the ICP is a waste of credits.
Fully automatic sending runs the risk of erroneous emails damaging your brand. First, be sure to check the quality in "send after approval" mode. Increase the level of automation after collecting sufficient performance data.
Contacts with a combination of Buyer Intent (pricing page visit) + job title change + email opening will be given top priority for enrollment. The response rate and business negotiation rate will be higher if multiple signals overlap rather than just one signal.