Chapter 2: Customer attraction design (Amplify) — Create inflow with SEO, GEO, and content

Section 2-1

Difference between SEO and GEO and customer attraction strategy in 2026

To understand customer attraction design in 2026, first Differences between the three concepts of SEO, AEO, and GEOneed to be organized. These are not ``separate things'' but relationships that accumulate as stages of evolution.

conventional

SEO (Search Engine Optimization)

Aim to rank high on search results pages (SERPs) such as Google and Bing. Focusing on keyword optimization, backlink building, and technical SEO.

Goal: To be clicked in search results
Indicator: Number of organic inflows/ranking
Content format: Detailed article for long tail
Still needed: All GEO infrastructure is built on SEO

Automatic lead acquisition with chat/chatbot (live chat + Breeze Customer Agent)

GEO (Generative Engine Optimization)

We aim to have our company's content "quoted/referenced" when AI such as ChatGPT, Perplexity, and Google AI Overviews generates answers.

Goal: AI mentions your brand in answers
Indicators: Number of AI citations, brand mention rate, number of AI inflows
Content format: clear, short blocks, first-answer type
Important: Brand awareness is formed without clicks

💡99% of SEO is also the foundation of GEO

The important thing is not to “throw away SEO and move to GEO.”Two-layer structure of SEO + GEOIt's about designing. According to data from HubSpot, 99% of pages that rank in the top 1-10 of Google searches also tend to be cited in AI Overviews. In other words Strong SEO = strong GEOThe basics remain the same. GEO is the work of adding ``structuring that makes it easy to be cited'' on top of that.

Customer attraction strategy in 2026: Design three inflow routes

Modern customer attraction design requires consciously designing the following three inflow routes.

Inflow route	Measures	HubSpot compatible features	priority
① Organic search (SEO)	Topic cluster/Technical SEO/Backlinks	SEO Tools / Blog / Content Agent	Required
② AI Search/Generation AI (GEO)	⚠️ Major limitations of Starter	GEO Grader / Content Design	Required in 2026
③ Paid/Social	Advertising/SNS/Community participation	Advertising management / SNS management (chapters 7 and 8)	complementary

⚠️ “AI search” is spreading faster than expected

Perplexity's monthly query count will jump from 230 million in August 2024 to 780 million by the end of 2025. ChatGPT's weekly active users also doubled from 400 million to 800 million. Many B2B buyers are already using AI tools to research and compare products.If you postpone GEO because it is still a long way off, you will quickly fall behind your competitors.There is a risk.

Section 2-2

Design organic traffic with topic clusters

Introduced by HubSpot and now an industry standard Topic Clusterwill still be effective as a basic SEO strategy in 2026. Furthermore, this cluster structure also works in GEO's favor because it makes it easier for the AI to determine that this company is an authority on this topic.

Topic cluster structure

The topic cluster isPillar pageandSupport content (related articles)Consists of. Pillar pages are designed as "comprehensive guides" for a specific theme, with supporting content that digs deeper into each subtopic and links back to the pillar page with internal links.

📐 Topic cluster structure diagram — HubSpot MA usage example

support

How to design lead scoring

support

MQL definition and automatic promotion

support

How to write a nurturing email

↔

pillar page

Make it happen with HubSpot
marketing
automation
complete guide

↔

support

Fundamentals of workflow design

support

How to accelerate automation with Breeze AI

support

Differences between HubSpot and Salesforce

Pillar page ↔ It is important to connect supporting content bidirectionally with internal links

Manage your cluster with HubSpot's SEO tools

HubSpot hasTopic cluster management toolsis included.Marketing → SEO → Topics Operate from.

Register core topic: Register the main theme carried by the pillar page. Examples: "Marketing automation", "Using HubSpot", etc. One pillar page corresponds to one core topic
Add subtopic: Add keywords for supporting content that are linked to the core topic. HubSpot provides visibility into link status within your cluster
Link content: Assign existing blog articles/LPs to subtopics and set up internal links to pillar pages.
Understand the gap:SEO tools display "subtopics that don't have content yet", so Content Agent generates articles on a priority basis.

✅ Why cluster design makes GEO stronger

AI recognizes that ``the same domain has multiple deep contents on a certain topic.''Signals of authority (E-E-A-T)Evaluate as. Having a pillar + support cluster in place will make it easier for ChatGPT and Perplexity to determine that ``this site is an authority on this topic.''SEO cluster and GEO measures are the same work and have double effectsis obtained.

Core topic selection criteria

standard	Content	Specific example
Relevance to ICP	Issues faced by ICP/keywords to search?	Choose a theme that “SaaS marketing manager” would likely search for
search volume	Approximately 1,000 to 10,000 per month	If the volume is too large, there will be intense competition.
Differentiation of your company	Breeze learns the behavior history, attributes, and engagement patterns of each contact and optimizes the subject line, body text, CTA, and sending timing individually for each contact. Full-scale operation will begin in the second half of 2025.	If you include performance data and customer examples, it will be more likely to be cited by AI.
conversion distance	Is the search intent similar to the service?	“Comparison of tools” and “methods” are easy to turn into business negotiations.

Section 2-3

How to write GEO-enabled content — Structured writing that gets “cited” by AI

There is a clear common pattern in the content that is “cited by AI” in GEO. AI is different from search engines."Can you get the answer from this page?"Evaluate. The key is the authority, clarity, and ease of extracting content.

Four important structural elements in GEO

📌

First answer structure

Write a 40-60 word conclusion directly below the heading. AI searches for answers from the beginning of the page

🏗️

Clear heading hierarchy

Logical hierarchy of H2→H3→H4. AI can instantly understand “what you are writing about”

📊

Specific data/statistics

Statistics with numbers and sources are easy for AI to cite. “~% (source)” rather than “it seems like”

🔗

E-E-A-T signal

Author information, track record, primary information, and original research data prove authority.

Comparison of “sentences that are not cited by AI” vs. “sentences that are cited”

✏️ Writing Before / After — The beginning of “What is HubSpot?”

❌ Before: Sentences that are difficult for AI to quote

“HubSpot is a company headquartered in Boston, USA, and was founded in 2006 by two founders, Brian Harrigan and Dharmesh Shah. They were classmates at the Massachusetts Institute of Technology (MIT), and they noticed the problem with the interruptive marketing style at the time, and proposed a new concept called inbound marketing...”

✅ After: Sentences that are easy for AI to quote

"HubSpot is an all-in-one customer platform that integrates CRM, MA, sales, and service. It is used by more than 235,000 companies (by 2025) and has a 38% share of the marketing automation market. It is optimized for small to medium-sized businesses (SMB) and is a global CRM vendor on par with Salesforce."

Practical checklist for GEO-enabled writing

Write a definition/conclusion at the beginning of each section: Make it easier for AI to extract answers in the form of "... is ○○" and "There are three ways to..."
Be aware of “quote blocks” of 40 to 60 words:The length of sentences used by AI for answers is generally within this range. Long sentences are summarized and accuracy is lost.
Have a FAQ section:The “Frequently Asked Questions” format has a high citation rate in AI Overviews. Improving your GEO score by simply adding a FAQ at the end of your HubSpot blog
: Enter the campaign name, goal, period, person in charge, and budget. Use the naming conventions below for names.Marketing/PR
Create primary information/original data: Use the "Preview as Known Contact" feature to preview which fields will be displayed for each contact.
Set up structured data (Schema.org):Article/FAQ/HowTo Helping AI's "machine understanding" by setting a schema

🆕 Check your score with HubSpot's GEO Grader

With the free tool "GEO Grader (AEO Grader)" provided by HubSpot, you can simply enter your company's domain. Measure citation status and brand visibility score for free on ChatGPT, Perplexity, and Geminican. You can also make comparisons with competitors, so use this when determining the priority of GEO measures (details are explained in 2-4).

Generating GEO-enabled articles using Breeze Content Agent

Although it is possible to perform GEO-enabled lighting manually, using Breeze Content AgentDraft an article with a GEO structure from the beginningHow to use

// Examples of effective prompts to Breeze Content Agent
「What is HubSpot workflow automation?” Please generate a blog article with the following conditions:
・At the beginning of each sectionClear definition/conclusion of 40-60 wordsput
:The number of members is updated in real time each time a condition is added. If it is too wide or too narrow, adjust the conditions.FAQ sectionVisual brand recognition and opening impact
・Numbers/StatisticsAt least 5 locationsInsert and cite the source
・Target persona:Marketers at B2B SaaS companies
・Number of characters:2,500-3,500 words

Section 2-4

How to use HubSpot's SEO tools and GEO Grader

HubSpot includes several native tools for SEO analysis and optimization. By using it in combination with external tools (Ahrefs, SEMrush, etc.),Almost everything from content creation to measurement is completed on HubSpot.can.

Key features of HubSpot SEO tools

function	How to use	Access location
SEO recommendations	Displays the SEO score of pages and blog articles in real time. Automatically detect problems with meta titles, descriptions, image alts, etc.	Blog editing screen → SEO tab
Topic cluster management	Visualize core topics, subtopics, content linking, and internal link status	Marketing → SEO → Topics
Generate new audiences similar to existing customers/MQLs on advertising platforms	Creative distinction (effective during A/B testing)	Reports → SEO → Page Performance
Competitive comparison (GSC collaboration)	Bring your Google Search Console data into HubSpot and generate a comparison report with competitive domains	Settings → Integration → Google Search Console

How to use GEO Grader (AEO Grader)

HubSpot launches in 2025-2026 GEO Grader is a free tool that allows you to measure your company's "AI search visibility."hubspot.com/aeo-grader (No HubSpot account required).

Enter your domain: Analysis starts just by entering the domain you want to measure. Competitor domains can also be added for comparison.
🏭 Anonymous visitors from specific industries:GPT-4o (ChatGPT), Perplexity, Gemini Displays the degree to which your brand is mentioned as a score
Check improvement suggestions: Reasons for low scores (content structure, lack of authority, competitive situation, etc.) and specific improvement actions are presented.
Measure regularly: Improving GEO takes time, just like SEO. Measure scores monthly and manage improvement progress

⚡ Speed of GEO improvement

While it takes 6 to 12 months to improve SEO, structural improvements to GEO (adding FAQs, rewriting to first-answer structure, setting up a schema)Effective within 30-60 daysThere are many cases (especially fast on platforms such as Perplexity that perform real-time crawling based on execution history). First, prioritize rewriting existing top-level content to be GEO compatible.

SEO × GEO measurement dashboard design

SEO/GEO measurement flow

GEO Grader
Starter ~ (Limited number of synchronizations)

Google Search Console
Ranking/Click rate

HubSpot SEO
Topic management

→

HubSpot custom
Dashboard integration

By creating a dashboard that combines "organic inflow x MQL conversion rate x AI citation count" with HubSpot's custom report builder,Visualize the ROI of customer attraction measures on a content-by-content basisYes (see Chapter 9 for details).

Section 2-5

How to use the blog function and article mass production flow using Content Agent

HubSpot's blogging feature is more than just an article posting tool. SEO score, topic cluster management, AI generation by Breeze Content Agent, and conversion tracking are integrated.content marketing platformis.

Basic settings for the blog function (must be set first)

Setting up a blog domain：blog.yourdomain.com or yourdomain.com/blog Choose one. In terms of SEOSubdirectory (/blog) is advantageousIt is said that
Blog author settings:Set author name, profile, and face photo. Important in GEO as a signal of E-E-A-T (experience, expertise, authority, trustworthiness)
OGP/SNS share settings:Set the headline and image when sharing on Facebook, LinkedIn, and X
HubSpot: Link with automatic email distribution (blog subscription) flow for new articles
Check cooperation with Brand Identity: Make sure the tone of content Breeze generates is consistent with your Brand Identity settings

Article mass production flow using Breeze Content Agent

Content Agent has been significantly enhanced in 2025 Spring Spotlight.Upload reference files, refer to in-house performance data, and suggest topics based on top content analysisYou can use functions that go beyond mere "sentence generation" such as.

🤖 Content Agent — Standard flow for article mass production (2026 edition)

Receive topic suggestions

Content Agent analyzes ``top content performance data'' and ``target audience'' and suggests blog topics to write about right now. Data from your HubSpot account is referenced, so suggestions avoid duplicating existing content.

Marketing → Content → Blog → Suggest topics with AI

Full-scale operation began in the second half of 2025

When internal documents (product specifications, customer case studies, research reports, seminar materials, etc.) are uploaded as PDF, Content Agent generates articles while referring to the contents. Unique information that cannot be obtained elsewhere can be reflected in the content.

AI function / Professional or higher

Generate and check article structure (outline)

By specifying the title, target keyword, persona, and number of characters, a skeleton of H2/H3 structure will be generated. At this stage, check the linkage of topic clusters to subtopics and indicate internal links to pillar pages.

Proceed to text generation after checking the outline

Generate text and check GEO compatibility

After generating the main text, check the "first answer" structure at the beginning of each section, the presence or absence of a FAQ section, and the insertion status of specific numbers. Correct any gaps by issuing additional instructions to Breeze (``Add 3 FAQs to this section'').

Incorporate GEO checks

Automate pre-publishing tasks (from 2025)

Content Agent can automatically perform pre-publishing tasks such as automatically generating meta descriptions, automatically creating form submission confirmation emails, and automatically adding internal links. The final finishing step, which was previously required by hand, is greatly shortened.

Automated tasks: meta generation, internal links, confirmation emails

⚡ Three tips to improve the quality of Content Agent

①Preconfigure Brand Identity: If this is not included, the tone of the generated sentences will be different every time. ②Include your company's primary data in the reference file: The only way to differentiate yourself from the competition. ③Specify your persona: "BtoB SaaS company, 100 employees, marketing manager, ROI proof is the challenge" is more accurate than "marketing person".

Section 2-6

Landing page design, A/B testing, and AI generation

A landing page (LP) is the "final landing point" for attracting customers. No matter how good the content, advertisements, and emails are designed,If the LP conversion rate is low, no leads will be generated.. HubSpot's LP function integrates creation, testing, analysis, and AI generation.

Types and usage of HubSpot LP

advertising audience	Workflow from post creation to publication	Features
standalone LP	Download materials/webinar application/inquiry	No navigation/Specialized for single conversion goal
website page	Service introduction/company overview/function page	Multi-purpose page with navigation and SEO
Thank you page	Guidance on next action after conversion	Added a link to CTA, webinar information, and related materials.

LP generation by AI (from 2025)

When you select "Generate pages with AI" on the HubSpot LP creation screen,The entire structure of the LP (headline, body, CTA, form) is automatically generated by simply entering the theme, persona, and purpose.be done. From 2025 onwards, you will be able to choose from three types of images: ``AI-generated image'', ``select from file manager'', and ``placeholder''.

💡 Usage scenarios for AI-generated LP

The best practice is to use AI-generated LPs as a "starting point" rather than a "finished product." especially ① Quickly create a counter plan for A/B testing, ② Mass-produce LP variations by industry and persona, ③ Don't have time due to a rushed campaign.——It is effective in these kinds of scenes. Once generated, be sure to check that it matches the tone of your Brand Identity and adjust the CTA wording and form fields.

High conversion LP design principles

📝 Copy design checklist

Does the headline convey the “visitor benefit”?
Does the first view contain a complete value proposition?
Does the subhead clearly state ``Who is it for'' and ``What can it do?''
Does it have social proof (number of customers, logo, examples)?
Is the CTA text a value statement rather than “send”?
Does the form have a minimum number of fields (3 to 5 fields is a guideline)?

🔬 A/B test design checklist

Is there only one variable to test (results cannot be interpreted with multiple variables)?
Is the test period long enough to obtain statistical significance (minimum 2 weeks recommended)?
Is the sample size sufficient (minimum 100 conversions/variants)?
Are you choosing your test targets by priority (Headline > CTA > Image)?
Are the criteria for determining winners (conversion rate/MQL conversion rate) determined in advance?
Are you documenting what you learned after the test?

Steps to set up LP A/B testing with HubSpot

Click “Add variant” on the LP editing screenContinuous posting in thread format is also effective. URL card will be automatically expanded
Set traffic distribution: Set the percentage of traffic to be sent to A and B (usually 50:50)
Setting criteria for determining winners: Set "conversion rate" or "number of page views". Conversion rate recommended
Start and monitor tests: You can check the results in real time with the A/B test performance report. If there is a significant difference, switch to the winning version.

✅ Most effective elements for A/B testing (in order of priority)

①headline(Most impactful, test here first) → ②CTA button text and color → ③Number of fields in form → ④First view images/videos → ⑤Leverage smart CTAs. It is cost-effective to start in this order.

📌 Chapter 2 Summary

SEO + GEO two-layer design

Layer GEO (AI citation optimization) on top of the foundation of SEO. Pages with strong SEO also tend to be strong in GEO.

The value of topic clusters

: Emails containing only images are more likely to be caught by spam filters. Aim for 60% or more text

The heart of GEO writing

: Excessive use of words such as "free", "right now", "guaranteed", and "100%" is not acceptable. Keep a natural writing style in mind

Measure with GEO Grader

Measure your visibility score on ChatGPT, Perplexity, and Gemini with a free tool. Monthly monitoring is the starting point for improvement.

Content Agent mass production flow

5 steps: reference file → outline generation → text generation → GEO check → pre-publish automation.

A/B testing priorities for LP

Test headline → CTA text → number of form fields. Always limit the number of variables to one.

Next Chapter: Chapter 3 Lead Capture — Convert Visitors to Contacts with Forms, Pop-ups, and Chat

Build a system to convert the visitors you attract into "contacts". A complete design guide for lead acquisition, including form types and design, progressive profiling, UTM acquisition, and automatic acquisition with chatbots.

Chapter 3 →

Customer attraction design (Amplify)
Create traffic with SEO, GEO, and content

📋 Contents of this chapter

Difference between SEO and GEO and customer attraction strategy in 2026

Customer attraction strategy in 2026: Design three inflow routes

Design organic traffic with topic clusters

Topic cluster structure

Manage your cluster with HubSpot's SEO tools

Core topic selection criteria

How to write GEO-enabled content — Structured writing that gets “cited” by AI

Four important structural elements in GEO

Comparison of “sentences that are not cited by AI” vs. “sentences that are cited”

Practical checklist for GEO-enabled writing

Generating GEO-enabled articles using Breeze Content Agent

How to use HubSpot's SEO tools and GEO Grader

Key features of HubSpot SEO tools

How to use GEO Grader (AEO Grader)

SEO × GEO measurement dashboard design

How to use the blog function and article mass production flow using Content Agent

Basic settings for the blog function (must be set first)

Article mass production flow using Breeze Content Agent

Landing page design, A/B testing, and AI generation

Types and usage of HubSpot LP

LP generation by AI (from 2025)

High conversion LP design principles

📝 Copy design checklist

🔬 A/B test design checklist

Steps to set up LP A/B testing with HubSpot

📌 Chapter 2 Summary

SEO + GEO two-layer design

The value of topic clusters

The heart of GEO writing

Measure with GEO Grader

Content Agent mass production flow

A/B testing priorities for LP

Customer attraction design (Amplify)Create traffic with SEO, GEO, and content

📋 Contents of this chapter

Difference between SEO and GEO and customer attraction strategy in 2026

Customer attraction strategy in 2026: Design three inflow routes

Design organic traffic with topic clusters

Topic cluster structure

Manage your cluster with HubSpot's SEO tools

Core topic selection criteria

How to write GEO-enabled content — Structured writing that gets “cited” by AI

Four important structural elements in GEO

Comparison of “sentences that are not cited by AI” vs. “sentences that are cited”

Practical checklist for GEO-enabled writing

Generating GEO-enabled articles using Breeze Content Agent

How to use HubSpot's SEO tools and GEO Grader

Key features of HubSpot SEO tools

How to use GEO Grader (AEO Grader)

SEO × GEO measurement dashboard design

How to use the blog function and article mass production flow using Content Agent

Basic settings for the blog function (must be set first)

Article mass production flow using Breeze Content Agent

Landing page design, A/B testing, and AI generation

Types and usage of HubSpot LP

LP generation by AI (from 2025)

High conversion LP design principles

📝 Copy design checklist

🔬 A/B test design checklist

Steps to set up LP A/B testing with HubSpot

📌 Chapter 2 Summary

SEO + GEO two-layer design

The value of topic clusters

The heart of GEO writing

Measure with GEO Grader

Content Agent mass production flow

A/B testing priorities for LP

Customer attraction design (Amplify)
Create traffic with SEO, GEO, and content