Breeze Intelligence solves three problems: ``The industry field is blank and sales teams can't score.'' ``They don't know which companies are currently interested in their services.'' ``Forms are too long and conversions are low.''Data engine built into CRMSolved as. Utilizing a database of over 200 million profiles that integrates technology from the former Clearbit, it automatically completes contact and company information, detects purchase intent, and automatically shortens forms.
Breeze Intelligence is a data enrichment engine that combines proprietary datasets and AI processing, with the technology of Clearbit, which HubSpot acquired at the end of 2023, as its core.Database of over 200 million contacts and company profiles, and automatically fills in blank fields using information entered into the CRM (email address, company domain, etc.) as a trigger.
From the end of 2025, standard data enrichment (industry, number of employees, revenue, location, etc.)Free features without using creditsIt became. On the other hand, Buyer Intent (detection of purchase intent) and Smart Properties (supplementation of unique fields using AI) are classified as paid functions that consume credits.
Breeze Assistant (full functionality)"Data infrastructure maintenance" for Prospecting Agent, Customer Agent, and Data Agent to operate with high accuracyis. When Prospecting Agent tries to segment contacts with unknown industry to generate personalized emails, blank industry fields result in irrelevant emails. Preparing your CRM data by turning on standard enrichments (free) is the first step to maximizing your Agents' ROI.
Data enrichment is"Automatically complete additional information from an external database using existing input information (email address, company domain)"It's a function. Automatically obtain information such as industry, number of employees, position, annual salary, location, technology stack, etc. from the minimum information (name, email) collected in the form.
| Setting items | Recommended settings | reason |
|---|---|---|
| Automatic enrichment (new records) | on | Most efficient as it is completed at the same time as record creation. Lead scoring works immediately after form submission |
| Periodic enrichment (existing records) | On (monthly) | Information changes due to job changes, promotions, and company growth. It is especially important to regularly update the number of positions and employees. |
| Overwriting manually entered data | Off recommended | There is a risk that AI will overwrite information entered accurately by sales reps with incorrect data. Set to "Complete only blanks" |
| Company enrichment vs. contact enrichment | both on | Company information (industry, size, revenue) is used for ABM segments, and contact information (title, LinkedIn) is used for personalization. |
| Select fields for enrichment | Main fields only | Targeting all fields can pollute your CRM with inaccurate data. Focus on core fields such as industry, number of employees, job title, etc. |
Breeze Intelligence data is a combination of public information and third-party data from Clearbit.Data coverage of Japanese companies, SMEs, and sole proprietorships tends to be lower than that of large European and American companies.There is. It is recommended that the supplemented data be treated as "approximate information" and that sales personnel actually check it during important business negotiations. In particular, positions and earnings are often rough estimates.
Only 2-3% of businesses that visit their website submit a form. The remaining 97-98% pass by as "anonymous visitors."Buyer Intent identifies these anonymous visitors on a company-by-company basis and tells sales teams in real time which companies are currently considering purchasing.It's a function.
Technically, it uses a combination of reverse IP address lookup and Breeze's company database to identify which company's network the access was from. Furthermore, the ``height of purchase intention'' is scored based on behavior patterns such as which pages are viewed, how many times, and in what order.
| Company name | intent | Visit page | Number of visits | final visit | CRM status |
|---|---|---|---|---|---|
| Tech Solution Co., Ltd. | 🔥 High | Price page (3 times) Introduction example (2 times) Demo application (not sent) |
12 times/week | Today 14:32 | Existing lead (SQL) |
| Global Shoji Co., Ltd. | 🔥 High | Price page (2 times) Function comparison page (4 times) |
8 times/week | Today 11:15 | Not registered → Creation required |
| Tokyo Digital Co., Ltd. | 📈 Medium | Blog articles (5) Product page (1 time) |
6 times/week | yesterday | MQL (waiting for follow) |
| Future Works Co., Ltd. | 📈 Medium | Recruitment information (2 times) Company profile (1 time) |
3 times/week | 2 days ago | Existing customers |
| Startup LLC | 💤 Low | Blog article (1 item) |
1 time/week | 3 days ago | Not registered |
| signal pattern | intent level | Recommended action |
|---|---|---|
| Visit the pricing page 3 or more times + View case studies | High (currently considering purchasing) | Notify sales reps on the same day → same-day or next-day outreach. Generate personalized emails with Prospecting Agent |
| Exit from function page multiple times + demo application page | High (under consideration/decisive) | Send a simple email asking, "Do you have any questions?" Present an offer that lowers the hurdles for demo applications |
| Continuously browse multiple blog articles (education phase) | Medium (information gathering) | Register for nurturing sequence → Automatically send related content. Immediate outreach is too early |
| Existing customer views pricing page | After publication, use the assistant by switching from the upper left menu of Breeze Assistant. Administrators can control which teams can see it. | Notify responsible CSM → Suggest as an upsell opportunity. Treat it as a growth opportunity rather than a cancellation risk |
| Viewed by competitors (recruitment pages only) | Low (competitive research) | No action required. Register and filter your competitors list |
Buyer Intent isConsume 10 credits per month for each company you register for monitoring.. Monitoring all visiting companies would require a huge amount of credits. Effective operation is to ``set only companies that match your ideal customer profile (ICP) as targets for monitoring.'' The recommended way to proceed is to filter by industry, number of employees, and region to start with around 100 to 200 companies, and expand the target after confirming ROI.
foam shortening is"Automatically reduce form input items for contacts for whom data is already available"It's a function. When a contact already registered in your CRM fills out a form again, HubSpot automatically detects known fields and excludes them from the form.
The fewer input fields a form has, the higher the conversion rate. However, we do not want to reduce the number of fields in order to collect information - form shortening solves this contradiction.Show the full form to new visitors and only the bare minimum form to existing visitors。
foam shortening isFree features that do not consume creditsis. Settings can be completed by simply selecting ``HubSpot Settings → Data Management → Breeze Intelligence → Enable Form Shortening.'' Each time a lead already registered in the CRM repeatedly applies for a seminar or downloads materials, progressive profiling automatically works to ask only the information that has not been collected since the last time.The easiest way to increase conversion rates with zero implementation costsIt's one of the.
Breeze Intelligence's paid features (Buyer Intent and Smart Properties) consume credits.If you introduce it without planning how much credit will be used for which function, you will end up using up credits unintentionally or not using them at all.. Use the ROI design framework below to create the optimal operational plan for your company.
| function | Are there enough deals with a current probability of 70% or higher in this period's pipeline to meet the number of deals needed to achieve the budget? | Guidelines for starting small |
|---|---|---|
| Buyer Intent | Number of monitored companies x 10 credits. First, filter ICP-compliant companies from CRM and check the number. | Start with 50-100 companies (500-1,000 credits/month) and expand after verifying effectiveness. |
| Smart Properties | Number of records to be supplemented x 10 credits. It varies greatly depending on whether it is only new contacts or all existing contacts. | Automatic completion only for new contacts (assuming 100-500 contacts per month = 1,000-5,000 credits) |
| Data enrichment (standard) | It's free, so there's no limit. However, be sure to check the "overwrite protection" setting. | Immediate turn on recommended. Take full advantage of automatic enrichment for new contacts and companies |
| foam shortening | No credit consumption. Just enable all target forms | Immediate activation recommended for all marketing forms. Set up in 5 minutes |
① Turn on standard data enrichment (free) now——CRM will be enriched with zero cost, and the foundation will be laid to improve the accuracy of Agents. ② Turn on foam shortening——This is also free. It has an immediate effect on improving conversion rates. ③ Buyer Intent defines ICP and then starts small——Start with 50 to 100 companies focused on ICP, measure ROI, and then expand. The golden rule for saving credit is to consider Smart Properties after you see results with Buyer Intent.
From the end of 2025, automatic completion of standard fields such as industry, number of employees, revenue, and location will not require credits. Running Agents while leaving a blank CRM is like running a car without gasoline. First, turning this on is the foundation for using Breeze.
Among the 97% of visitors who don't submit a form are the leads who are most likely to buy. The key to maximizing ROI is a design that detects in real time companies that repeatedly view the pricing page or companies that leave the demo application page, and notifies the sales team on the same day.
Continuing to display a full form to known visitors is "wasting your customer's time." Simply turn on shortening to improve your existing lead reconversion rates and customer experience at the same time. The most cost-effective measure that can be started in just 5 minutes.
Monitoring all visited companies with Buyer Intent wastes credits on companies outside of ICP. Initially, focus on 50 to 100 companies that meet ICP, and expand the target after confirming ROI. Smart Properties should be postponed further and the decision to introduce it should be made after seeing the effects of improving data quality in other functions.